Postandi
AI-Powered Content Planning Platform

End-to-end design and development of an AI-powered platform for planning, generating, and organizing multi-channel content.

Role

Product Designer & Builder

Timeline

5 months

Platform

Web App

Key Results

User Flow Efficiency: Reduced the “Time to Task” for content planning by simplifying the information architecture.

Scalability: Built a flexible UI framework capable of supporting new AI feature integrations with zero design rework.

Retention: Increased user engagement with data visualizations through interactive hover-states and micro-animations.

Tools

Figma, Firebase, Next.js, AI workflows

Overview

Postandi is a content planning platform that helps small businesses and creators generate, organize, and repurpose marketing content from a single workspace. The product combines AI-assisted creation with a visual planning system to reduce workflow friction and eliminate tool fragmentation.

I led the product design and front-end implementation, defining the core experience from early concept through a functional prototype. My focus was building scalable UX architecture, intuitive planning workflows, and AI-assisted systems that adapt to real user feedback.

The Problem

User Journey Map

This results in wasted time, inconsistent brand voice, and limited visibility across content timelines.

Small teams and solo marketers struggle with fragmented workflows

Content ideas live in notes
Captions are written manually
Calendars are disconnected
Repurposing requires repeating work

Product Goals

Enable batch content planning instead of single-post workflows
Maintain consistent brand voice across generations
Support visual scheduling and rescheduling
Allow content reuse across channels
Scale from solo creators to small teams

Core Architecture

Planner: Active Content Workspace

The Planner is the primary production environment. It allows users to visually organize content, drag and drop posts across dates, and edit or regenerate content directly from the calendar.

Highlight behaviors:

Drag to reschedule
Click to edit
Visual platform indicators
Publishing status states

Planner UI

Timeline UI

Timeline: Content Browsing Experience

To reduce cognitive load, I separated active planning from browsing. The Timeline view presents posts in a chronological carousel format, allowing faster scanning and easier navigation across large content sets.

AI Workflows & Intelligent Content Repurposing

Postandi was designed as more than a content calendar. I wanted it to function as a practical AI-powered planning system that could help users generate, adapt, and extend content without losing control over quality or brand fit.

Blog Post Generator

The platform could generate multi-platform content schedules for a defined date range, using business context such as brand voice, audience, selected channels, and website content to shape more relevant outputs. To make the system more useful beyond first-pass generation, I also designed a set of derivative workflows that allowed users to expand a social post into a blog article, condense it into a display ad, or synthesize existing content into a draft newsletter.

A key part of the experience was keeping the AI flexible without making it feel unpredictable. Users could regenerate individual posts or derivative content using natural-language feedback, giving them a more conversational way to refine output while still staying in control. This created a more practical human-in-the-loop workflow, where AI helped accelerate content creation but the user remained the decision-maker.

Highlights

Multi-platform content calendar generation across prioritized channels
Website-informed output grounded in the business’s own content
Post-to-blog, post-to-ad, and newsletter synthesis workflows
Targeted regeneration using plain-language feedback
Strategy helpers for topic ideation and campaign naming

AI Workflow Design

Instead of treating AI generation as isolated prompts, I designed Postandi’s system to accumulate brand context over time. The AI references business profiles, style settings, prior posts, and regeneration feedback to continuously improve output consistency.

This created a human-in-the-loop system where users actively shape brand voice through iteration.

Collaboration & Real-Time Workflow Design

Member Management

Because content planning is often collaborative, I designed Postandi to support shared workflows rather than assuming a single-user experience. The platform included multi-profile management, invitations for collaborators, and real-time syncing so teams could work within the same content environment without stepping on each other.

One of the more important workflow decisions was designing a live post-locking system that temporarily froze a post while someone was editing it. This helped prevent version conflicts and made collaborative editing feel more trustworthy. I also included presence cues so team members could see who was actively working on a post, adding transparency to the editing process and reducing confusion in shared spaces.

This part of the product helped move Postandi beyond a simple planner and closer to a collaborative content workspace.

Highlights

Shared business profiles with role-based collaboration
Invitation flow for adding teammates
Real-time syncing across active sessions
Live post locking to prevent editing conflicts
Presence indicators showing who is currently editing

Embedded AI Support Assistant

I also designed an in-app AI assistant that helps users navigate features, locate content, and understand workflows. The assistant is intentionally constrained to product knowledge to prevent hallucinations and maintain predictable behavior.