About me
Principal-level brand & digital designer; Senior Designer at Lumen, after a decade running my own agency.
Principal-level brand & digital designer; Senior Designer at Lumen, after a decade running my own agency.
I’m a principal-level brand and digital designer, currently a Senior Designer at Lumen, after a decade running my own digital agency.
My path into design has been shaped by more than design alone. Before and alongside my creative work, I spent years in customer experience, operations, media production, photography, marketing, and web. That mix gave me a practical understanding of how businesses work, how teams communicate, and how creative ideas actually make their way into the world.
Because of that, I’ve become the kind of designer who thinks beyond how something looks. I think about how it works, how it communicates, how it scales, and how it can be implemented by real teams with real constraints.
Today, my work focuses on brand-led web experiences, motion, interactive design, campaign systems, and visual storytelling. I’m at my best translating complex ideas into clear, engaging digital work that feels thoughtful, usable, and practical to build.
I care deeply about typography, hierarchy, interaction, visual clarity, and the small details that shape how a brand shows up online. Across enterprise, agency, and independent consulting environments, I’ve worked on brand identity, websites, digital campaigns, illustration direction, motion-ready experiences, and scalable creative systems.
What ties it all together is a love for digital work that has both craft and structure. I’m drawn to experiences that feel visually strong, strategically grounded, and built to last.