Ana Rivas

Ana Rivas

Portfolio

About

Process

Contact

Designing brand and web experiences that drive clarity, connection, and growth.

Designing brand and web experiences that drive clarity, connection, and growth

Work

Details

Lumen Technologies

Visual and motion assets for Lumen, an enterprise telecommunications company, to support digital marketing and product launches.

Details

CIMA Enterprises

Website redesign for a multifaceted logistics company. Focused on user flow, brand alignment, and mobile optimization.

Details

Bright Institute

Brand + site redesign for an edtech initiative. Defined a cohesive identity and improved audience engagement.

Details

Pizzeria Corsa

Full brand identity for a boutique pizza concept — from logo and packaging to digital assets.

Details

Sí Charro!

Custom illustration that emphasized authenticity, warmth, and narrative style.

Details

Giftspokely

Concepted and designed a gifting app from the ground up — including customer journey mapping, UI design, and visual systems.

About me

I’m a strategic designer focused on crafting brand systems and web experiences that connect with people and drive measurable results.

Proficient in Figma, Adobe Creative Suite, HTML/CSS, and motion tools like After Effects and Lottie.

Meet Ana

My process

Discovery & Preparation​

Aligning on goals, audience, and constraints through briefs, research, and stakeholder input — setting a strong strategic foundation before design begins.

Exploration & Ideation​

Rapid concepting through mood boards, sketches, and interactive feedback — uncovering strong directions through collaboration and visual storytelling.

Design Development

Building scalable, on-brand solutions in Figma, Illustrator, and After Effects — translating concepts into cohesive, high-quality visual systems.

Review & Refinement

Iterating with purpose — responding to feedback, refining key details, and ensuring the design aligns with goals, users, and implementation needs.

Prototyping & Handoff

Creating functional prototypes and polished handoffs — bridging design and development with clean assets, specs, and creative intent preserved.

QA & Review

Pre-launch QA to ensure design integrity — identifying gaps, proposing fixes, and advocating for a product that looks and works as intended.

Let's talk

I’m a multidisciplinary designer working at the intersection of brand, web, and motion. While I focus heavily on digital experiences today, my foundation in graphic design and storytelling continues to shape everything I create, from scalable brand systems to expressive interactions and clean, responsive layouts.

I’ve led design for early-stage startups, agencies, and enterprise clients across brand identities, marketing campaigns, UI systems, and product interfaces. My approach is grounded in clarity, intentionality and craft, whether I’m shaping a brand’s voice through design, building prototypes, or collaborating closely with developers.

In my digital work, I apply the same rigor I learned designing print and brand systems: clear hierarchy, thoughtful typography, and a strong visual language that aligns with message and audience. I often bridge design and engineering, working in Figma, prototyping in the browser, and translating creative direction into components that teams can ship with confidence.

I’m also exploring new workflows, including AI-assisted design and motion tooling, to improve speed, accuracy, and accessibility in digital systems.

My goal is always the same: make design feel expressive, usable, and scalable

Recent certifications & credentials

Figma: Animating Design Prototypes

November 2025 | View Certificate

Learn React

October 2025 | View Credential

Dare to Lead Foundations

June 2025

Fostering a Growth Mindset in the Age of AI

April 2025 | View Credential

Leveraging Analytical and Critical Thinking to Implement AI

April 2025 | View Credential