Visual and motion designer focused on web and brand experiences.
About Me
Hi, I’m Ana. I’m a visual, motion, and illustration designer with a background in marketing. These days, I focus on creating cohesive digital experiences that mix brand, animation, and storytelling.
Proficient in Figma, Adobe Creative Suite, HTML/CSS, and motion tools like After Effects and Lottie.
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My Process
Discovery & Preparation
I start by gathering the brief, assets, and background info to understand the goals and audience. This helps me align with the team and set a clear direction before diving in.
Exploration & Ideation
I sketch, build mood boards, and explore concepts in Figma or Firefly Boards. This stage is about experimenting, collecting feedback, collaborating, and shaping the strongest idea together.
Design Development
Once approved, I move into production using Figma, Photoshop, Illustrator, or After Effects. My focus is creating clear, cohesive designs that feel on-brand and scalable.
Review & Refinement
I share work for feedback, refine details, and make sure everything meets the goals. Each round of refinement brings the design closer to launch, knowing there may be future iterations.
Prototyping & Handoff
For interactive work, I build prototypes in Figma or simple coded demos in CodePen. I prepare final files, specs, and notes for a smooth handoff to the next team.
QA & Review
After launch, I review the final design to ensure it matches the intent, usually in Workfront. I request changes if needed and confirm everything looks and works as it should.