I’m a Senior Visual & Web Designer specializing in brand-led digital strategy and high-performance motion systems. With two decades of experience, I blend visual craft with technical foresight to create interactive experiences that are intentional, scalable, and production-ready.
Expertise: Figma Systems, Motion (After Effects/Lottie), HTML/CSS, and AI-assisted workflows.
I’m a multidisciplinary designer who specializes in bridging the gap between high-level brand strategy and high-performance digital execution. With a background spanning two decades, from foundational print to modern UI/UX, I bring a level of craft and foresight that ensures digital products are not just expressive, but future-proof.
My work lives at the intersection of design and engineering. I don’t just design layouts; I build scalable frameworks and Figma systems that empower development teams. I leverage a modern, AI-assisted stack to create functional browser prototypes, moving beyond static mocks to deliver interactive experiences that ‘vibe’ exactly as intended in the final build. This approach allows me to stress-test usability and motion long before a single line of production code is written. By shaping interfaces, interactions, and motion behaviors that translate seamlessly to code, I ensure the creative vision remains intact through every stage of production.
Throughout my career, I’ve led design initiatives for everyone from early-stage startups to global enterprise clients, collaborating across marketing and product teams to balance bold creativity with real-world constraints. Whether I’m architecting a UI system or crafting motion-driven narratives, my focus remains on clarity, usability, and making a measurable business impact.