About me
Principal-level brand & digital designer; Senior Designer at Lumen, after a decade running my own agency.
Principal-level brand & digital designer; Senior Designer at Lumen, after a decade running my own agency.
I’m a senior brand and digital designer, currently at Lumen after a decade running my own digital agency.
My path into design has been shaped by more than creative work. I’ve also spent years in customer experience, operations, media production, photography, marketing, and web. That mix taught me a lot about how businesses actually work, how teams communicate, and what it takes to move a creative idea from concept into the real world.
It also shaped the way I think as a designer. I care about how something looks, of course, but also how it works, what it communicates, whether it can grow, and how a real team will build and maintain it.
Today, I focus on brand-led web experiences, motion, interactive design, campaign systems, and visual storytelling. I’m at my best when I’m taking something complicated and turning it into digital work that feels clear, engaging, and practical to build.
I care deeply about typography, hierarchy, interaction, visual clarity, and the small details that affect how a brand shows up online. Across enterprise teams, agency work, and independent consulting, I’ve worked on brand identities, websites, digital campaigns, illustration direction, motion-ready experiences, and creative systems designed to be reused.
What ties it all together is my love for digital work with both craft and structure. I’m drawn to experiences that feel visually strong, make sense for the brand, and are built to last.