Branding & Web Design
Bright Institute is a continuing education platform that needed more than a site refresh. Their brand and digital presence lacked cohesion, clarity, and modern positioning. The core challenge was to define a bold, ownable identity and translate it into a scalable brand system and responsive web experience that clearly highlighted partners, courses, and calls to action.
Role & Responsibilities
I was the sole designer and developer on this project, responsible for brand strategy, visual identity, UX, responsive web design, and the final build in WordPress using Elementor. I collaborated with the client to refine goals, define success metrics, and iterate on feedback throughout the process.
Identity & visual language: Iterated logo concepts, color systems, and typography that reflected professionalism and accessibility. Tested applications across collateral and web prototypes.
Discovery & Brand Foundation
Started with stakeholder interviews and brand audits to understand positioning and audience needs. Defined brand pillars that informed the identity and visual system.
Visual Execution & Interaction
Designed responsive layouts in Figma, incorporating UI patterns and subtle motion where it served clarity and engagement. Aligned with accessibility and performance best practices.
Development & Implementation
Built the site on WordPress with Elementor, ensuring seamless transitions from design to high‑fidelity product. Handled responsive breakpoints, reusable components, and clean structure for scalability.
Outcome & Impact
The final site delivered intuitive navigation, clarified access to partner courses, and a refreshed brand system that elevated Bright Institute’s positioning as a leader in professional development. Early feedback, including from the founder, highlighted stronger user clarity and a more confident brand presence both visually and digitally.
"Ana was excellent throughout the project. She went over and beyond the expectation. I enjoyed working with her. She helped me find additional information and resources to support the web design project. I look forward to working with her in the future."