Brand Refresh & Web Design System
Modernizing a telecom giant’s visual identity across digital touchpoints.
As part of the in-house creative team, I helped lead the evolution of a legacy telecom brand into a modern, digital-first identity.
This multi-phase initiative included reimagining our design system, developing refreshed web components, and collaborating cross-functionally to align strategy and execution.
From art directing immersive hero visuals using Firefly AI to implementing scalable UI patterns in Adobe XD, I helped bring cohesion, clarity, and energy to a brand seen by millions.
Experience a refreshed infographic.