Branding for Pizzeria Corsa
Pizzeria Corsa wanted more than a logo, they needed a brand with distinct personality that could stand out in a crowded restaurant landscape while reflecting the high‑octane spirit of their concept. The challenge was to craft an identity system that felt both authentic and memorable across physical and digital touchpoints.
Role & Responsibilities
I led this project end‑to‑end: from concept development and visual strategy to identity execution and collateral design. My focus was on creating a visual language that balanced nostalgia (vintage motorsport cues) with modern restaurant branding needs.
Logo & brand mark system: Designed a flexible logo family that can scale across menus, signage, uniforms, and packaging, with thoughtful hierarchy and application rules.
Visual Inspiration & Direction
Drew on vintage motorsport aesthetics for cues in color, typography, and graphic elements — creating a look that feels energetic yet refined.
Collateral & Physical Touchpoints
Extended the system to coasters, branded drinkware, and uniforms to bring the identity into the physical restaurant environment.
Outcome & Impact
The result was a cohesive and vibrant identity system that makes Pizzeria Corsa feel distinctive and memorable at every customer touchpoint. The brand now carries personality consistently across print, environment, and later digital efforts.