Creative Technology
AI-powered content automation for marketers
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Project Type
Web App
Client
Independent project
My Role
Sole designer + engineer
Team Size
1
Tools Used
Next.js, Tailwind, TypeScript, ShadCN, Firebase, Google Gemini (Genkit)
Duration
3 months
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Postandi™ is a web-based content generation platform that helps marketers plan and create AI-powered campaigns, from social posts to blogs and emails, all within a single, intuitive calendar-based workflow.
As the design and technical lead, I defined the product vision, led UX and visual design, and guided implementation in collaboration with an AI-assisted dev workflow.
Designing a highly interactive, real-time interface that integrates:
- AI content generation
- Visual planning tools
- Flexible UX
- Robust error handling
- A cohesive visual system
Developed a scalable UI system using Tailwind and ShadCN components, designed with clear hierarchy, generous spacing, and accessible contrast at its core. The system supports both light and dark modes, incorporates subtle motion and iconography for feedback clarity, and prioritizes content-first layouts.
Launched a fully functional, AI-powered content platform with a responsive, real-time UX supporting both guest and authenticated workflows. Delivered an accessible, scalable, dual‑themed design system and an end‑to‑end content flow spanning ideation, scheduling, publishing, and campaign expansion.